Color Outside the Lines: Craft a Business that Sparks Joy.
For the creative souls who are done forcing themselves into little beige business boxes.
Real Talk Time ↓
Your business right now feels like trying to fit a fun carnival into a cubicle. You've got all this creative brilliance bursting to get out, but you're drowning in the "business-y" bullshit that everyone says you HAVE to do.
And let's be honest – you've tried:
Those pretty project management systems (that you opened twice)
The rigid scheduling blocks (that your brain laughed at)
The "professional" templates (that feel about as authentic as a plastic plant)
That constant tension between your creative genius and the "should-dos" that make you want to throw up?
Been there. Done that. Set the t-shirt on fire.
But then I discovered something that changed everything:
The problem isn't you – it's that you're trying to run your creative empire using someone else's rulebook
Time investment: 3 months
Pricing Starting at $500 a month up to $3500
Our The Real Cost of Staying Stuck
Let's get brutally honest about
what "figuring it out later" is actually costing you:
Endless hours fighting with systems that weren't built for your brain
Revenue lost because your backend can't handle growth
Creative energy wasted on admin bullshit
The constant anxiety of trying to look "professional"
And let's be honest – you've tried:
Those pretty project management systems (that you opened twice)
The rigid scheduling blocks (that your brain laughed at)
The "professional" templates (that feel about as authentic as a plastic plant)
Here's the truth
You're not bad at business.
The system sucks and you need to build your own.
Sara Ballantyn - Ottawa Lifestyle influencer - Unstoppable Momma
Are you seeking additional support to improve your business operations?
Kathleen is your girl! She is an expert in the online space offering strategic planning and organization for various aspects of your business.
Kathleen is dedicated to empowering women by providing backend support and optimizing their systems. Her work ethic is unmatched as she commits wholeheartedly to your success, treating your business objectives as if they were her own.
Imagine Your Business, But Make It YOU
Picture this: You're running a business that actually works WITH your creative chaos instead of against it. Where you:
Wake up excited to check your inbox (because systems are handling the boring shit)
Know exactly how many clients you can take on without burning out
Have time to actually create instead of drowning in admin
Run your business your way, without apologizing for how your brain works
investment ↓
My pricing is custom because every business and owner is different and needs different levels of support.
Here’s a few different things I’m doing for people and what it costs.
$500 a month package
-
This was for This was for a solopreneur who had one VA and needed help with several key areas. These included refining their service offerings and pricing strategy, optimizing their workflow and capacity planning, streamlining systems and processes, empowering their VA, optimizing their own creative energy, developing new digital products, and receiving ongoing support and guidance. By addressing these needs, the solopreneur aimed to increase efficiency, maximize productivity, and achieve sustainable business growth while maintaining a healthy work-life balance.
-
Offer Refinement:
In-depth review and analysis of current service offerings.
Strategic pricing adjustments to support income goals.
Capacity Planning:
Capacity planning based on available work hours and creative energy cycles.
Development of a realistic client onboarding schedule.
Systems Optimization:
Collaborative audit of existing systems and processes.
Identification of pain points, bottlenecks, and areas for improvement.
Guidance on streamlining and optimizing systems for efficiency.
VA Assessment and Empowerment:
Assessment of current VA utilization and identification of potential for expanded responsibilities.
Development of clear processes and documentation for delegating tasks to VA.
Creative Energy Optimization:
Analysis of creative energy tracking data to identify peak performance times.
Development of a work schedule that aligns with creative energy cycles.
Exploration of techniques and practices to enhance creativity and productivity.
6. Workflow Optimization:
Mapping out efficient workflows for key business processes.Guidance on implementing and refining workflows for optimal productivity.
Digital Product Development Support:
Brainstorming and ideation for potential digital products.
Support with planning and developing digital products.
Guidance on pre-launch planning and launch strategies.
Ongoing Support:
Bi-weekly calls for progress reviews, Q&A, and support.
-
This solopreneur gained the clarity and strategies to significantly increase revenue and profitability, improve efficiency and productivity, reduce stress and burnout, unlock their creative potential, expand their business, and achieve greater work-life balance.
This was accomplished by refining service offerings and pricing, optimizing workflow and capacity planning, streamlining systems and processes, empowering their VA, and developing new digital products, all while providing ongoing support and guidance.
$1500 a month package
-
A growing marketing baddie was overwhelmed by juggling multiple projects, performing time-consuming administrative tasks, and managing inconsistent client communication.
They need help streamlining operations, improving data-driven decision-making, and building stronger client relationships.
They were seeking assistance with CRM implementation, email marketing strategy, project management optimization, data analysis, and client onboarding to free up time for strategic initiatives, enhance team collaboration, and ultimately drive agency growth and profitability.
-
CRM Management:
Own and manage the company's CRM system
Accurately and efficiently enter and maintain customer data, ensuring data integrity and accuracy.
Develop and implement sophisticated customer segmentation strategies to personalize communications and improve targeting.
Configure and automate workflows within the CRM system to streamline processes and improve efficiency (e.g., lead scoring, automated email sequences, appointment scheduling).
Generate reports and analyze data from the CRM to track key metrics, identify trends, and measure the effectiveness of marketing campaigns.
Administrative Workflow Optimization:
Develop and implement efficient onboarding processes for new guests and clients.
Coordinate and manage co-hosting arrangements with Juicy Flavor, ensuring seamless collaboration and a positive guest experience.
Streamline and document all administrative workflows to improve efficiency and consistency.
Identify areas for improvement in existing processes and implement solutions to enhance operational efficiency.
Contractor Management:
Coordinate with and manage contractors as needed to support administrative tasks and projects.
Ensure timely and high-quality work delivery from contractors.
-
As Administrative Operations Manager, I successfully streamlined agency operations, freeing up valuable time for the team to focus on lead generation and client retention.
I implemented a robust systems, streamlined key workflows, and developed targeted launching marketing campaigns.
By streamlining internal processes, I empowered the agency to dedicate more resources to client acquisition and retention strategies, ultimately driving business growth and exceeding client expectations.
$3000 a month Package
-
This was for a creative agency, was overwhelmed by the demands of running her business. She needed help streamlining operations, delegating tasks, and improving efficiency to free up her time and energy for strategic leadership and creative work.
Specifically, she sought assistance with:
Transitioning from hands-on involvement in day-to-day operations.
Developing and implementing systems and processes.
Improving team management and communication.
Optimizing client and contractor onboarding/offboarding.
Improving project management and workflow.
-
Strategic Business Planning and Project Management Implementation:
Business analysis
Strategic roadmap creation
Project management tool implementation
Workflow development
Team empowerment strategy
Ongoing support via Slack and email
Client and Contractor Onboarding and Offboarding
Welcome packages creation, 10 SOPs
CEO Delegation & Task Transition SOP
Communication & Escalation SOP
Client & Contractor Communication SOP
Performance Management & Feedback SOP
Project Management SOP
Client Onboarding SOP
Contractor Onboarding SOP
Offboarding SOP
Onboarding/offboarding processes
Client transition strategy
Remote guidance and document reviews
Team Management and Communication Optimization
Communication tool recommendations
Performance management guidance
Meeting structure advice
Knowledge sharing best practices
Virtual support for team dynamics conflict resolution, and communication challenges
One team meeting per month with the CEO:
Interactive session to facilitate open communication, address team concerns, and foster a shared vision
-
By streamlining operations, delegating tasks, and implementing efficient systems, I helped this business owner significantly reduce their workload and alleviate stress.
This led to improved business efficiency, increased productivity, and the creation of a more sustainable and scalable business model.
With administrative burdens minimized, the owner could focus on high-level strategic initiatives and creative endeavors, empowering their team and fostering a more collaborative work environment.
Ultimately, these efforts contributed to greater business success and increased personal fulfillment
I hired Kathleen for consulting to help me pinpoint what were the issues with my business, and why I was literally losing money.
I felt lost and stuck and started feeling a bit out of love with the business I used to be so passionate about. The doubts I could succeed were creeping in, and I was even considering applying for a 9-5 job. Kathleen met with me and immediately found several significant problems with my business systems and helped me find practical and easy-to-implement solutions.
The payoff of this consultation had such a high impact on me and my books.
It was so worth the investment.
Helene Hebert - helenehebert.co - Gardening Consultant